Koh Samui Property Market Update – June 2025
- Hin Fah
- Jun 10
- 2 min read
Koh Samui’s property market is undergoing a transformation, balancing a boom in supply with shifting rental dynamics and new development models. As of mid-2025, the island’s real estate landscape is defined by a noticeable increase in short-term rental inventory, significant condominium launches, and growing diversification across submarkets beyond the traditional stronghold of Bophut.
Villa Rentals: Higher Occupancy Despite Lower Rates
As of 2025, Samui’s villa rental market comprises 3,055 properties. These villas are typically part of small-scale developments and are managed by third-party operators, allowing owners to generate rental income during periods of non-personal use. The market is primarily composed of two- and three-bedroom villas, which account for 21% and 31% of the supply, respectively. Larger configurations with four bedrooms or more represent a combined 31%.
The independent villa rental market has seen a 34% increase in supply year-on-year, intensifying competition. This supply shock placed downward pressure on nightly rates, with the average dropping to THB 13,012 in Q1 2025—an 11% decline compared to 2024. Despite the pricing dip, occupancy rates rose sharply to 71.5%, signaling resilient demand and improved utilization. In essence, owners are making slightly less per night, but keeping their properties booked more consistently.
Residential Supply: Condominiums Lead the Shift
The primary residential market now encompasses 2,882 units across 117 projects, valued at a collective THB 30.3 billion. Bophut remains dominant, with 70% of all units, followed by Maret and Mae Nam. While Bophut continues to draw investors due to its proximity to Samui Airport and Chaweng Beach, the momentum is gradually expanding into neighboring districts.
At the heart of this evolution is a shift toward higher-density living. Landmark projects like Anava Samui (564 units) and Wing Samui (533 units) reflect a new scale of development, suggesting the island is adapting to a broader, more international clientele who may prefer turnkey condominiums over traditional villa ownership.
Price Trends: Condos vs Villas
The current median price for a one-bedroom condo (40–70 sqm) stands at THB 3.5 million, while two-bedroom units (80–110 sqm) average THB 7.2 million. This segment remains attractive for lifestyle buyers and rental investors alike, offering both affordability and flexibility.
For those seeking more space and privacy, villas remain the premium product. A typical three-bedroom villa (250–350 sqm) commands a median price of THB 14.9 million. While two- and four-bedroom data points were less emphasized, the general pricing structure reflects Samui’s position as a high-value island market.
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